Digital transformation succeeds when people succeed. It’s not just about systems or platforms, it’s about supporting individuals through change. Change management creates the conditions for adoption, confidence, and lasting impact.
It provides the structure and support needed from early preparation through to full implementation, helping businesses integrate new tools into daily operations while ensuring users embrace and benefit from the change.
Whether launching new systems, responding to change, or developing internal capability, change management guides individuals, teams, and organisations through transition, ultimately ensuring outcomes are sustainable and effective.
Why Change Management Matters in Salesforce Adoption
Salesforce is a powerful platform but its success depends on how well people use it, not just whether it’s deployed. Without the right support, projects risk resistance, confusion, or disengagement, especially as they introduce new processes across sales, service, and marketing teams.
At iMMERSIVE, we believe people are a company’s greatest asset. That’s why our approach is people-centred, supporting employees with the communication, training, and coaching they need to adopt Salesforce confidently and effectively.
Change management bridges the gap between implementation and impact therefore turning a technical rollout into real business value and long-term customer success.
The iMMERSIVE Approach
No two organisations, teams, or individuals are the same. That’s why our approach to change is flexible, scalable, and rooted in deep human insight.
At iMMERSIVE, we don’t rely on generic frameworks. We collaborate with our clients to understand their people, culture, and needs. We tailor strategies that put individuals at the centre of the change journey while aligning with business priorities.
Our team of certified change specialists brings years of hands-on experience within the Salesforce ecosystem. With deep expertise across the entire change lifecycle, we guide users through each stage of transformation, focusing on moments that matter most for your teams and demonstrating the change process through persona groups.
Change Strategy
Change isn’t just about new systems, it’s about mindset, leadership, and impact. We start by assessing the volume and complexity of change through robust Change Impact Assessments. Using persona-led workshops and stakeholder engagement, we uncover how different users will be affected and bring those impacts to life.
We work with leadership and managers to reinforce change from the top down, ensuring it’s visible, supported, and championed across all levels of the organisation. By highlighting “What’s In It For Me” (WIIFM) at every step, we drive personal buy-in and create real behavioural shifts.
Communications and Engagement
Our communication strategies are fully integrated with the broader business context, ensuring alignment across all teams rather than working in isolation. We co-create comms plans with our clients that align with organisational timelines, speak directly to employee concerns, and reinforce the case for change with clarity and consistency.
Training and Enablement
Training isn’t a one-size-fits-all deliverable. Whether through hands-on classroom sessions, embedded system-based learning, or a tailored super-user and coaching programme, we ensure every user is equipped with the right knowledge at the right time.
For Salesforce adoption, we provide role-specific learning that reflects how different teams (like Sales, Marketing, or Customer Service ) interact with the platform in their daily workflows.
Adoption and Sustained Change
We measure success not just by deployment, but by adoption. Through targeted adoption campaigns, usage dashboards, and feedback loops, we track progress, highlight successes, and continuously adapt.
We celebrate change champions, power users, and early wins, building momentum and reducing resistance.
At iMMERSIVE, we don’t just manage change. We empower your people to own it, adopt it, and succeed through it.
Introducing Change™
Change™ is iMMERSIVE’s tailored service model for change management, communication, and training across digital transformation projects.
We work with organisations of all sizes to assess impact, identify key stakeholders, and develop strategies that support both people and processes. From pre-launch preparation to post-launch reinforcement, our frameworks help reduce resistance, clarify roles, and deliver measurable results.
For Salesforce implementations, Change™ supports every phase. From stakeholder alignment and go-live readiness to training, adoption tracking, and ongoing improvement- we ensure your teams don’t just use Salesforce – they make it integral to how they work.
Change™ enables organisations to navigate transformation with confidence by minimising disruption, accelerating adoption, and unlocking long-term value.
Ready to turn your digital transformation into a people-powered success?
At iMMERSIVE, we know that lasting change comes from putting people first. Whether you’re starting your Salesforce journey or looking to boost adoption, our tailored Change™ service provides the expert guidance, communication, and training your teams need to thrive.
Don’t let your technology investment fall short, partner with iMMERSIVE to empower your people, accelerate adoption, and unlock the full potential of your digital transformation.
