Team iMMERSIVE were out in force and had an absolutely fantastic day on Wednesday 11th June at Salesforce’s Agentforce World Tour London. We were proud Groundbreaker sponsors and this year’s event exceeded all expectations with over 1,000 people coming to our booth, theatre session and yacht party networking event afterwards. In total there were over 12,000 fellow Trailblazers at Excel London for a day to connect, learn, and explore what’s the latest and greatest in Salesforce and AI-powered transformation. From the main keynote Zahra Bahrololoumi, Salesforce UKI CEO, to the luminary keynote in the afternoon given by British journalist Louis Theroux— it truly was a World Tour not to miss!
Quality Conversations at Salesforce World Tour
From the moment the doors opened, our booth was buzzing. The iMMERSIVE multi-cloud team was on hand to welcome hundreds Trailblazers throughout the day—chatting customers about where they were in their digital transformation journey, sharing our Catalyst™ accelerator use cases, and showcasing how we help businesses launch and scale with AI. Additionally, with some extra special World Tour merch on-hand, we were delighted to see iMMERSIVE blue take over ExCel London over the course of the event.
As the only Groundbreaker sponsor offering 1:1 Agentforce Consultations, we were delighted to welcome so many Trailblazers to our exclusive sessions at the Campground. Attendees had the chance to sit down with our certified Salesforce and AI experts to identify quick-win use cases, explore live examples in action, and get tailored design support for their business needs.
Insights from the Main Stage
One of the highlights of the morning was the main keynote from Zahra Bahrololoumi, Salesforce UKI CEO. Zahra shared her bold vision of how agentic AI is transforming businesses today, showcasing how Agentforce and Einstein are already driving over 1 trillion predictions per week. A particularly powerful moment? Learning that 84% of queries are now resolved through Agentforce without a single human touchpoint. That’s the power of AI in action.
Delivering Agentforce Value: How to Launch, Learn, and Lead
Later in the afternoon, our very own Abi Chan (CRO) and Simon Clarke (Head of AI and Accelerators) took stage to give an outstanding theatre session: ‘Delivering Agentforce Value – How to Launch, Learn and Lead.’ With over 300 attendees, Abi and Simon unpacked iMMERSIVE’s proven playbook for launching AI initiatives with Agentforce, demystifying what it really takes to turn AI ambition into measurable business impact. Missed it? Go here to read our blog summary!
A Powerful Close from Louis Theroux
This amazing day of inspiration and excitement was rounded off with the Luminary Keynote delivered by celebrated journalist Louis Theroux. During his thought-provoking talk, he touched on his unique perspective of authentic human connections and the evolving relationships in a world shifting to a much larger use of AI and agents. He reminded us that while technology is advancing fast, the human element must remain central. His message landed clearly: when human empathy meets digital efficiency, that’s where meaningful transformation happens.
Finishing World Tour In-Style… at the iMMERSIVE & Salesforce Yacht Party
Of course, no World Tour would be complete without our legendary iMMERSIVE & Salesforce Yacht Party! After a day of innovation and insights at the ExCel centre, we welcomed over 250 customers and Salesforce leaders aboard the Sunborn Yacht for an unforgettable evening in the beautiful Summer sun. From James Fabulous’ mind-bending mentalist tricks to the incredible vocals from The Ark, our guests were treated to the full iMMERSIVE VIP experience— it certainly was a night to remember!
We’d like to give a huge thank you to our amazing event partners: Gomeddo, Introhive, AWS, Connect and CloudCo
Your support helped us bring this special evening to life. And of course, a shoutout to the incredible staff at the Sunborn for making it all seamless.
Let’s Keep the Conversation Going
Whether we met you at the booth, caught up during the keynote, or shared a glass of bubbly on the yacht, we’d love to keep the conversation going. If you’d like to chat about your aspirations, how we’re implementing Agentforce, or how our Catalyst Accelerators can help you get started, get in touch with our team today.
We can’t wait to speak with you again soon.
