iMMERSIVE was delighted to join thousands of Trailblazers as Salesforce World Tour stopped at ExCeL London this June! It was fantastic to be back as a sponsor, connecting with our friends across the Salesforce ecosystem and having some great conversations with attendees about how to achieve success with Salesforce. The day was a jam-packed day of keynotes, sessions and countless discussions surrounding innovation and AI, and we hope everyone was as inspired as we were!
A highlight of the day for many was the announcement that Salesforce has chosen London to open its first AI Center to foster collaboration among industry experts, partners, and customers to advance AI innovation and provide upskilling opportunities. Located in Blue Fin Building, this center highlights Salesforce’s commitment to the UK, following its $4 billion investment pledge in AI growth over five years. Zahra Bahrololoumi, CEO of Salesforce UKI, emphasised the potential for AI to drive significant growth for UK businesses and highlighted the importance of collaboration to harness AI’s transformative power responsibly.
At World Tour London, Salesforce explained how to use their platform to unify and harmonise data, highlighting the advantage over public AI solutions by enabling more contextual responses through proprietary company data. For instance, Data Cloud enhances value for all Salesforce cloud solutions by integrating multiple data sources for comprehensive cross-data analysis. Einstein Copilot, a single AI tool across all Salesforce solutions, facilitates easier data access via natural language prompts.
As well as hearing about the exciting new Salesforce innovations, it was great to discuss our own accelerator model with everyone. Our team were kept extremely busy explaining how our unique iMMERSIVE Catalyst™ packages are pre-built, industry-specific accelerators built on the Salesforce platform. They offer customers the flexibility to select the components that best suit their business needs, including multi-cloud solutions with Salesforce’s AI enablement. These packages simplify and expedite Salesforce technology adoption, reduce implementation risks, and lower overall costs, while providing a preview of the solution before investment decisions are made. We received excellent feedback regarding these Catalyst packages, and we are really excited to see more customers embarking on their Salesforce journey with iMMERSIVE and Catalyst™.
We had a fantastic day at World Tour London and we’d like to thank everyone who came to see us during the day. If you didn’t get time to stop by our booth and would like to know more, please drop us a line now! Finally, for those who couldn’t make it in person, many sessions are still available to watch on demand.
